The HOTWORX location on Lynnhaven Parkway will mark its first year in operation with a public community event on Saturday, Sept. 12, offering free tours, fitness trials and a raffle for a one-year membership. The studio opened in September 2025 and says it has attracted several hundred local members over its first year.
Studio aims to connect with neighborhood and local partners
HOTWORX Virginia Beach (Salem), located at 2029 Lynnhaven Parkway, Suite 520, is planning a day of activities geared toward residents of the city and surrounding neighborhoods. The program, organizers say, is intended to thank current members and introduce curious locals to the studio’s infrared sauna–based, virtually instructed workouts.
Planned elements include free studio tours, short fitness challenges, vendor booths staffed by local businesses, wellness partners, family-friendly activities, and a series of giveaways. Attendees who register for a free workout or who join as members before or during the celebration will be entered into a drawing to win a free one-year HOTWORX membership.
“This first year has been an incredible journey. Our members have built an amazing community, and this event is our way of saying thank you while inviting everyone to come see what makes HOTWORX different,”
The comment was attributed to Mike Kelsen, owner of HOTWORX Virginia Beach (Salem).
What the workouts look like
HOTWORX offers virtually instructed sessions inside infrared saunas. The studio’s programming includes a range of class types — from yoga and Pilates to cycling, rowing, strength training and functional exercise — that organizers say are time-efficient and can fit a variety of fitness levels. Members at the site have 24-hour access to the facility, enabling workouts outside of typical gym hours.
Organizers emphasized that the anniversary event is open to the public and intended to be approachable for people at different stages of fitness. Those who want to sample a workout can register for free sessions through the studio prior to the event.
Local partnerships and community outreach
Since opening, the studio has worked with local schools, small businesses, health-care providers and community organizations, according to the announcement. The upcoming celebration is presented as a continuation of that outreach, with vendor space for neighborhood businesses and a presence from wellness partners.
- Event date: Saturday, Sept. 12, 2026
- Location: HOTWORX Virginia Beach (Salem), 2029 Lynnhaven Parkway, Suite 520
- Main attractions: free tours, fitness challenges, vendors, family activities, giveaways, raffle for a one-year membership
| Feature | Detail |
|---|---|
| Access | 24/7 member access |
| Session types | Yoga, Pilates, cycling, rowing, strength, functional |
| Special offer | Raffle for one-year membership; limited-time anniversary offers |
For Virginia Beach residents, the event presents an opportunity to evaluate a relatively new fitness option in the city without committing to a membership up front. The studio’s model — self-scheduled, infrared sauna sessions guided by virtual instructors — may appeal to people seeking shorter, flexible workouts or off-hours access.
Organizers say giveaways and mini-challenges will provide light, social ways to participate for families and individuals who want to explore what the studio offers. Those interested in attending should consult the studio’s registration channels for details on reserving a free workout slot.
The anniversary celebration underscores the role neighborhood fitness businesses play in local community life: serving members’ health goals, partnering with nearby organizations and creating public moments that connect commerce with civic participation. For many Virginia Beach residents, the event will be an early chance to see how a locally based, tech-forward fitness studio fits into the city’s broader wellness landscape.
