Yonkers shoppers can now add a robot to their beauty routine. 10Beauty, a robotics company that developed a pod-based manicure system, has launched its first New York location inside ULTA Beauty, 5160 Xavier Drive. The unit performs a five-step manicure using computer vision and precision robotics, the company said.
What the machine does
The system delivers a sequence 10Beauty describes as a full salon manicure: polish removal, nail shaping, cuticle care, color application, top coat and drying. The service relies on single-use polish pods and automated mechanics rather than standard salon tools, and the company emphasizes sterile, single-use components.
Company materials make three claims about the service:
- Hygiene: every manicure uses a single-use pod to avoid cross-contamination; arm and hand rests are sanitized between uses.
- Safety: 10Beauty says the machine was designed without any blade.
- Timing: service length is comparable to a traditional manicure, while being available on the customer’s schedule.
The company also says a professional manicurist will be on-site during the early rollout to ensure results meet salon standards.
Company perspective and local rollout
“Opening at ULTA Beauty in Yonkers, our first location in New York, is an exciting milestone for 10Beauty. We’re building a new generation of technology designed to make high-quality manicures more convenient and accessible, and we’re thrilled to introduce the experience to the Yonkers community,”
The quote appears in 10Beauty’s announcement and is attributed to Co-Founder and Co-CEO Alex Shashou. He compared the system to pod-based domestic convenience, saying the company sought to replicate the ease of an espresso machine with coffee pods for manicures.
What this means for Yonkers shoppers and retailers
The arrival of 10Beauty’s system at a Yonkers ULTA is notable for three local reasons. First, it places an experimental retail technology in a suburban shopping environment rather than a Manhattan boutique, broadening access in Westchester County. Second, it may change foot traffic patterns within the store as curious customers test the machine while browsing cosmetics. Third, the presence of an on-site professional during the initial phase signals the company is still refining outcomes and seeking direct customer feedback.
| Feature | Company claim |
|---|---|
| Steps performed | Polish removal, shaping, cuticle care, color, top coat, drying |
| Sanitation | Single-use pods; sanitized rests between uses |
| Safety | No blades in the machine |
For shoppers, the practical questions will be outcome, comfort and cost. 10Beauty’s public materials highlight nail health, announcing a nail-strengthening clear polish that the company says builds resilience and provides a glossy finish from the first coat. Pricing and appointment mechanics were not disclosed in the announcement.
Retail analysts and salon professionals often watch early deployments like this to see whether automation improves consistency without sacrificing the individualized care many customers expect from human technicians. 10Beauty’s decision to pair the machine with an on-site manicurist during the early rollout acknowledges that balance.
Yonkers residents interested in trying the system can visit the ULTA at 5160 Xavier Drive. The company framed the launch as an opportunity for local customers to help shape the service through feedback during the initial phase.
As the technology matures and more locations open, the key measures for Yonkers shoppers will be how well the system replicates a salon-quality finish, whether it reduces wait times, and whether hygiene and safety claims hold up under regular use.
